Abracadabra Jewelry

If I’m being honest, I initially took a job with Abracadabra Jewelry to take a break from design and marketing. However, once my skill set came to their attention, I was persuaded to lead a full scale rebrand to celebrate their 50 years in business in downtown Ann Arbor, MI. Just when I thought I was out, they pull me back in…!

For this project, I looked back at the 1970s mystical hippie aesthetic on which the store was founded, then modernized and streamlined that aesthetic to appeal to a new generation.